Jammu, March 10: Bharti Airtel announced on Tuesday the expansion of its mobile network to the remote Marwah region of Jammu and Kashmir. This marks the first time reliable telecom connectivity has reached this geographically isolated area, which connects Kishtwar and Anantnag districts. The telecom operator stated that it is now the first service provider to offer mobile connectivity in Marwah, a region known for its rugged terrain and challenging accessibility. This development is expected to significantly enhance communication for residents, security personnel, and tourists in one of the country’s most demanding landscapes.
Airtel Becomes First Telecom Operator in Marwah
“With this milestone deployment, Airtel has become the first and only service provider to deliver reliable mobile connectivity to this strategically significant and hard-to-reach region,” the company stated in an exchange filing dated March 10, 2026.
Region Often Cut Off During Winters
Marwah is frequently cut off for extended periods during winter due to heavy snowfall and limited seasonal road access to neighboring areas like Kishtwar and Anantnag. Residents have traditionally depended on mule transport or foot travel to access essential services and supplies. The lack of telecom coverage had left nearly a 150-kilometer stretch without reliable connectivity.
Tourism and Digital Access Set to Improve
With the rollout of its high-speed network, Airtel aims to bridge the digital divide in the region while supporting emergency communication, local livelihoods, and administrative coordination. The company also noted that improved connectivity could unlock tourism potential in this scenic but largely unexplored area.
Dibyendu Aich, Chief Operating Officer for Jammu and Kashmir at Airtel, expressed that this initiative reflects the company’s commitment to connecting remote regions and strengthening India’s digital infrastructure. “We are proud to bridge the digital divide in Marwah, bringing high-speed mobile connectivity to a region long isolated by nature’s toughest barriers. Airtel’s relentless expansion into high-altitude and remote areas underscores our commitment to strengthening India’s digital backbone and ensuring every citizen, no matter how remote, stays connected.”
Part of Airtel’s Expansion in Remote Areas
This rollout is part of Airtel’s broader efforts to expand telecom infrastructure in underserved and geographically challenging regions across the country, supporting India’s ongoing digital transformation.
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