The subcompact SUV segment is witnessing fierce competition, and Skoda Auto India is gearing up to make its mark once again. The Czech automaker is preparing to launch a new, more affordable variant of its popular Kushaq SUV — a strategic move aimed squarely at price-conscious buyers in a space currently dominated by Tata Nexon and Maruti Suzuki Brezza.
Launch Timeline and Pricing Strategy
According to industry sources, the new variant of the Skoda Kushaq will be positioned between the existing Classic and Signature trims. Currently, there’s a ₹1.60 lakh price gap between these two variants, providing ample room for this new model to fit in without cannibalizing sales from other trims.
While Skoda has not officially confirmed the launch date, the new variant is expected to hit showrooms later this year.
Current Variant Lineup and Pricing
The Kushaq lineup is already available in a range of trims, including:
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Classic
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Classic Gold Olive
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Signature
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Signature Dual Tone
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Signature Plus
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Signature Plus Lava Blue
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Prestige
Pricing starts from ₹8.25 lakh and goes up to ₹13.99 lakh (ex-showroom). The upcoming variant is expected to bridge the gap and attract more buyers seeking an affordable yet feature-rich SUV.
Features to Expect in the New Variant
The upcoming Kushaq variant is likely to focus on essential safety and convenience features, including:
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ABS with EBD
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6 airbags
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Traction control system
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LED headlamps with DRLs
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ISOFIX child seat mounts
In addition, some premium touches from higher trims could be introduced at a lower price point, such as:
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Cruise control
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Tyre pressure monitoring system
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7-inch touchscreen infotainment system with Android Auto and wired Apple CarPlay
Premium Experience at an Affordable Price
By offering premium features at non-premium prices, Skoda aims to strengthen the value-for-money proposition of the Kushaq, making it an even more attractive option for buyers in the segment.
A Clear Market Strategy
With this new variant, Skoda is clearly aiming to challenge segment leaders like the Tata Nexon and Maruti Suzuki Brezza — two of India’s top-selling compact SUVs.
Given that SUVs are now driving a major portion of automotive sales in the country, this move could significantly improve Skoda’s market share in the highly competitive subcompact SUV space.
Conclusion
As the Indian SUV market continues to expand, Skoda Auto India is playing its cards smartly with a well-timed and thoughtfully positioned new variant of the Kushaq. For buyers looking for European styling, strong build quality, and essential features at an accessible price, this upcoming launch is one to watch.
Author Profile
- My name is Kuldeep Singh Chundawat. I am an experienced content writer with several years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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