Apple Maintains Unrivaled Brand Loyalty in the U.S. Despite Slight Dip, Says CIRP Report
May 22, 2025 | Technology Desk – Apple’s grip on the U.S. smartphone market remains firm, with 89% of iPhone users choosing another iPhone during their most recent upgrade, according to a new report from Consumer Intelligence Research Partners (CIRP). Though this figure marks a five-percentage-point drop from 2023, Apple continues to lead the industry … Read more
