Mumbai . April 8, 2025 — In a strategic move aimed at revolutionizing access to credit, Jio Finance Limited (JFL), the non-banking financial company (NBFC) arm of Jio Financial Services, has announced the launch of a fully digital Loan Against Securities (LAS) product, offering loans up to ₹1 crore in just 10 minutes through the JioFinance App.

Instant Loans Against Shares and Mutual Funds
The new offering enables users to unlock the value of their investments—including stocks and mutual funds—without liquidating them. Through a completely paperless process, customers can secure loans starting at an interest rate of 9.99% and with a maximum tenure of up to three years. Notably, there are no foreclosure charges, making this one of the most flexible digital LAS offerings currently in the Indian fintech market.
Accessible via the JioFinance app, the LAS includes Loan Against Shares (LAShares) and Loan Against Mutual Funds (LAMF). The app provides a seamless, self-serve journey that aligns with the digital-first needs of today’s investors.
Transforming Credit with Digital Innovation
Kusal Roy, Managing Director and CEO of Jio Finance Limited, emphasized the digital evolution of financial services, saying:
“The launch of Loan Against Securities is part of our comprehensive digital strategy aimed at transforming the way customers access and interact with financial services. This is a significant step in our mission to make financial services more accessible, efficient, and customer-centric.”
Broader Financial Ecosystem on the JioFinance App
The LAS feature is part of JFL’s larger strategy to create a one-stop digital finance hub. The JioFinance app also supports a full suite of offerings, including:
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UPI payments and money transfers
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Digital gold purchases
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Insurance and savings products
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Investment portfolio tracking
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Loans for homes, properties, and corporate needs
JFL continues to position itself as a leader in India’s digital finance landscape, catering to a broad spectrum of financial needs through innovation and customer-first solutions.
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- My name is Ganpat Singh Choughan. I am an experienced content writer with 7 years of expertise in the field. Currently, I contribute to Daily Kiran, creating engaging and informative content across a variety of categories including technology, health, travel, education, and automobiles. My goal is to deliver accurate, insightful, and captivating information through my words to help readers stay informed and empowered.
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